NBC has covered the Macy’s Thanksgiving Day Parade for many, many, many years, and is allowed to set up at the Herald Square location in front of the Macy’s store, where various musical numbers and the like are presented while we wait for the parade to arrive.
But a parade, unlike, say, a football game, takes place in public, and you can’t really give any one network exclusive rights to point their cameras at it. CBS used to have what they called the “All-American Thanksgiving Parade,” which would cut back and forth between coverage of the New York parade and several others, some of them pre-recorded. One year, that included a parade of literal floats in the Delta river inside the Opryland Hotel.
I don’t actually know what CBS has been doing in recent years, but this morning they’re covering “The Thanksgiving Day Parade” – they don’t say “Macy’s” in the opening credits or on-screen graphics, because they’re not the authorized, official network and presumably don’t have the rights to use the Macy’s name. The hosts, however, do mention the parade’s sponsor and history.
Because most NBC stations here in the Central Time Zone air the “Today” show on a one-hour tape delay, the parade also gets delayed by an hour. So right now, “Today” is still going on on the local NBC affiliate, but the CBS parade coverage, which I assume to be live, has already begun. The parade hasn’t actually gotten to the CBS broadcast location. Since they don’t have access to the Broadway cast performances at Herald Square, they’re running things like a clip of a musical number from a Broadway show performed in its actual theater, and a clip of Martina McBride performing at the Hard Rock Cafe. They’re also trying to encourage social media interaction.
I’m having a quiet morning here at home – our family celebration will be a late one today, because we can’t get the family together until evening, and because of Dad’s injury. We’ll go to Cracker Barrel in Murfreesboro for our holiday meal. (Things will be even stranger for me next year; I’ll be in Sierra Leone and will miss Thanksgiving altogether.) Hope you have a great day, whatever your situation.