In preparation for taking over Conan O’Brien’s current time slot next year, Jimmy Fallon is doing a daily video blog about the process of creating his new show. Some of the entries are quite funny; I particularly liked this one.
Dec
19
Tag Archives: late night
Jul
21
‘Soft opening’ for ‘Late Night with Jimmy Fallon’
[Executive producer Lorne] Michaels mentioned that Jimmy Fallon will air his show online for “five or six months” before it airs in Conan O’Brien’s old timeslot, in order to give it a headstart in finding its creative legs. “We learned with Conan how brutal it was to find a show when it was on the air,” he said.
A fantastic use of web video. In retail, you call it a “soft opening” when you open your store or restaurant with no fanfare but then schedule a big grand opening event later, once the kinks have been worked out.