Mike, we all love you. “Dirty Jobs” is one of the best things on TV, a rare combination of fun to watch and inspiring in its respectful treatment of honest work.
And no one begrudged you the Ford endorsement deal – it’s a fine American company, and your commercials for it were in perfect synch with your public image.
But, Mike, you’re starting to turn into Peyton Manning. First there was the blue jean endorsement, and now these Viva paper towel ads – the ads in which, bizarrely, you do voice-over narration referring to yourself, over and over again, in the third person, by both names. It’s kind of weird, frankly.
I know these must be profitable deals, but there’s such a thing as being penny-wise and pound-foolish. I don’t want to get to the point where I look at the TV and think, “Oh, no, there’s that shill Mike Rowe again.”
Just a word to the wise.