The cold hard facts


Recently, Kroger changed the packaging design for its store-brand soft drinks. I was looking at the can you see here today and noticed the epigram “COLD – CRISP – REFRESHING.”

You know, when you think about it, “COLD” is a strange product claim to make. Kroger has no control whatsoever over the temperature at which Big K soft drinks are consumed. They aren’t even sold cold, unless you count the soft drink machines in front of the store. The beverage is only as cold as the drinker decides to make it, and if the drinker has multiple brands of soft drink in his or her fridge, all will be equally cold.

I guess that’s why I shouldn’t think about it.